{"id":2524,"date":"2024-12-05T16:24:39","date_gmt":"2024-12-05T15:24:39","guid":{"rendered":"https:\/\/www.pursang.group\/wip\/touche\/works\/eridania\/"},"modified":"2025-05-14T16:10:41","modified_gmt":"2025-05-14T14:10:41","slug":"eridania","status":"publish","type":"page","link":"https:\/\/toucheadv.it\/en\/works\/eridania\/","title":{"rendered":"Eridania"},"content":{"rendered":"<h1>ERIDANIA<\/h1>\n<h2>Advertising \/ Print \/ Ooh <br \/>Collaterals \/ Exhibition Design<\/h2>\n<h1>ERIDANIA<\/h1>\n<h2>Advertising \/ Print \/ Ooh <br \/>Collaterals \/ Exhibition Design<\/h2>\n<div>Project:<\/div>\n<div><span>The goal was to communicate the values of Essenza di Natura,<br \/>the Eridania product with half the calories of regular sugar.<\/span><\/div>\n<div><span>The event in\u00a0 Bologna and in Rome, with the support of nutritionists and dietitians, aimed to raise awareness about the importance of reducing sugar and dessert consumption for a more balanced diet.<\/span><\/div>\n<div>INSIGHT: <span class=\"uk-text-bolder\">with half the calories, you enjoy desserts while eliminating your guilt.<\/span><\/div>\n<div>Project:<\/div>\n<div><span>The goal was to communicate the values of Essenza di Natura, the Eridania product with half the calories of regular sugar.<\/span><\/div>\n<div><span>The event in\u00a0 Bologna and in Rome, with the support of nutritionists and dietitians, aimed to raise awareness about the importance of reducing sugar and dessert consumption for a more balanced diet.<\/span><\/div>\n<div>INSIGHT: <span class=\"uk-text-bolder\">with half the calories, you enjoy desserts while eliminating your guilt.<\/span><\/div>\n<ul>\n<li>\n<div> \/ \/ Advertising <\/div>\n<\/li>\n<li>\n<div> \/ \/ Print<\/div>\n<\/li>\n<li>\n<div> \/ \/ Ooh<\/div>\n<\/li>\n<li>\n<div> \/ \/ Collaterals<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Advertising<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Print<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Ooh<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Collaterals<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/04\/eridania-adv-en.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/eridania-rollup.jpg\" alt=\"\"><\/p>\n<ul>\n<li>\n<div> \/ \/ Exhibition Design <\/div>\n<\/li>\n<li>\n<div> \/ \/ Billboard<\/div>\n<\/li>\n<li>\n<div> \/ \/ Collaterals<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Exhibition Design<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Billboard<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Collaterals<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/eridania-grid1.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/eridania-grid2.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/eridania-grid3.jpg\" alt=\"\"><\/p>\n<h1><svg width=\"28.11mm\" height=\"60px\" version=\"1.1\" viewBox=\"0 -3 28.11 60\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g transform=\"translate(-62.623 -72.506)\"><path d=\"m86.452 75.407-20.925 21.635 20.875 22.176\" fill=\"none\" stroke=\"#89836b\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"8\"\/><\/g><\/svg><span class=\"uk-visible@m\">Prev<\/span><\/h1>\n<p><p>\n        <a href=\"\/wip\/touche\/works\/\"><span>Works<\/span><\/a>\n    <\/p>\n<\/p>\n<h1><span class=\"uk-visible@m\">Next<\/span><svg width=\"28.11mm\" height=\"60px\" version=\"1.1\" viewBox=\"0 -3 28.11 60\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g transform=\"translate(-62.623 -72.506)\"><path d=\"m66.201 75.586 20.925 21.635-20.875 22.176\" fill=\"none\" stroke=\"#89836b\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"8\"\/><\/g><\/svg><\/h1>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"class\":\"uk-visible@m\",\"height\":\"viewport\",\"height_viewport\":80,\"image\":\"wp-content\\\/uploads\\\/2025\\\/02\\\/eridania-header.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"style\":\"default\",\"text_color\":\"light\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"expand\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"ps-title-hero\",\"content\":\"ERIDANIA\",\"css\":\".el-element{\\n    text-transform:uppercase;\\n    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diet.<\\\/span>\",\"text_align\":\"center\",\"title_color\":\"primary\",\"title_element\":\"div\",\"title_style\":\"h2\"}},{\"type\":\"headline\",\"props\":{\"class\":\"uk-text-italic\",\"content\":\"INSIGHT: <span class=\\\"uk-text-bolder\\\">with half the calories, you enjoy desserts while eliminating your guilt.<\\\/span>\",\"text_align\":\"center\",\"title_color\":\"emphasis\",\"title_element\":\"div\",\"title_style\":\"h2\"}}]}]}],\"name\":\"Sezione post hero DESKTOP\"},{\"type\":\"section\",\"props\":{\"class\":\"uk-hidden@m\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"xlarge\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"uk-text-bolder 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