{"id":2467,"date":"2024-12-05T17:10:59","date_gmt":"2024-12-05T16:10:59","guid":{"rendered":"https:\/\/www.pursang.group\/wip\/touche\/panini-calciatori-case-study\/"},"modified":"2025-07-02T11:38:18","modified_gmt":"2025-07-02T09:38:18","slug":"panini-calciatori-case-study","status":"publish","type":"page","link":"https:\/\/toucheadv.it\/en\/panini-calciatori-case-study\/","title":{"rendered":"Panini Calciatori Case"},"content":{"rendered":"<h1>Four distinct audiences, <br \/>one shared passion<\/h1>\n<h2>Advertising \/ Print \/ Tv \/ Radio <br \/>Digital \/ Display<\/h2>\n<h1>4 distinct audiences, <br \/>one shared passion<\/h1>\n<h2>Advertising \/ Print \/ Tv \/ Radio <br \/>Digital \/ Display<\/h2>\n<div>Project:<\/div>\n<div>\n<p><span class=\"uk-text-italic\"> Calciatori Panini has always been the sticker album:<\/span><\/p>\n<p><span style=\"font-size: 40px; line-height: 20px;\">\u2022<\/span><span class=\"uk-text-bolder uk-text-italic\"> engaging:<\/span> <span class=\"uk-text-italic\">it allows you to experience the same emotions as playing football;<\/span><br \/><span style=\"font-size: 40px; line-height: 20px;\">\u2022<\/span><span class=\"uk-text-bolder uk-text-italic\"> reliable:<\/span> <span class=\"uk-text-italic\"> reference resource, full of details and trivia about the world of football.<\/span><\/div>\n<div>The challenge was to address four different audiences (children, adults, moms, and grandparents), each with unique approaches and languages.<\/div>\n<div>The communication strategy that allowed us to win the pitch among various agencies was to develop <span style=\"color: #1f1f17\">four dedicated campaigns, <\/span>tailored to different media.<\/div>\n<div>Project:<\/div>\n<div>\n<p><span class=\"uk-text-italic\"> Calciatori Panini has always been the sticker album:<\/span><\/p>\n<p><span style=\"font-size: 30px; line-height: 20px;\">\u2022<\/span><span class=\"uk-text-bolder uk-text-italic\"> engaging:<\/span> <span class=\"uk-text-italic\">it allows you to experience the same emotions as playing football;<\/span><br \/><span style=\"font-size: 30px; line-height: 20px;\">\u2022<\/span><span class=\"uk-text-bolder uk-text-italic\"> reliable:<\/span> <span class=\"uk-text-italic\"> reference resource, full of details and trivia about the world of football.<\/span><\/div>\n<div>The challenge was to address four different audiences (children, adults, moms, and grandparents), each with unique approaches and languages.<\/div>\n<div>The communication strategy that allowed us to win the pitch among various agencies was to develop <span style=\"color: #1f1f17\">four dedicated campaigns, <\/span>tailored to different media.<\/div>\n<ul>\n<li>\n<div> \/ \/ <span style=\"font-style:italic\">Child Audience<\/span><\/div>\n<\/li>\n<li>\n<div> \/ \/ Advertising <\/div>\n<\/li>\n<li>\n<div> \/ \/ Print<\/div>\n<\/li>\n<li>\n<div> \/ \/ Tv<\/div>\n<\/li>\n<li>\n<div> \/ \/ Display<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<div> \/ \/<\/div>\n<\/li>\n<li>\n<div> <span style=\"font-style:italic\">Child Audience<\/span><\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Advertising<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Print<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Tv<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Display<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/panini-calciatori-bambini-en-1.jpg\" alt=\"\"><br \/>\n<video src=\"\/wp-content\/uploads\/2025\/04\/calciatori-panini-2014-2015-target-child-eng1.mp4\" poster=\"\/wp-content\/uploads\/2025\/03\/panini-calciatori-viedeo.jpg\"><\/video><\/p>\n<ul>\n<li>\n<div> \/ \/ <span style=\"font-style:italic\">Adult Audience<\/span><\/div>\n<\/li>\n<li>\n<div> \/ \/ Advertising <\/div>\n<\/li>\n<li>\n<div> \/ \/ Print<\/div>\n<\/li>\n<li>\n<div> \/ \/ Tv<\/div>\n<\/li>\n<li>\n<div> \/ \/ Display<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<div> \/ \/<\/div>\n<\/li>\n<li>\n<div><span style=\"font-style:italic\">Adult Audience<\/span><\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Advertising<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Print<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Tv<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Display<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/panini-calciatori-adulti-en-1.jpg\" alt=\"\"><br \/>\n<video src=\"\/wp-content\/uploads\/2025\/04\/calciatori-panini-2014-2015-target-adult-eng1.mp4\" poster=\"\/wp-content\/uploads\/2025\/03\/panini-calciatori-video2.jpg\"><\/video><\/p>\n<ul>\n<li>\n<div> \/ \/ <span style=\"font-style:italic\">Moms<\/span><\/div>\n<\/li>\n<li>\n<div> \/ \/ Advertising <\/div>\n<\/li>\n<li>\n<div> \/ \/ Print<\/div>\n<\/li>\n<li>\n<div> \/ \/ Display<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<div> \/ \/<\/div>\n<\/li>\n<li>\n<div><span style=\"font-style:italic\">Moms<\/span><\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Advertising<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Print<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Display<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/03\/panini-calciatori-mamma.jpg\" alt=\"\"><\/p>\n<ul>\n<li>\n<div> \/ \/ <span style=\"font-style:italic\">Grandparents<\/span><\/div>\n<\/li>\n<li>\n<div> \/ \/ Advertising <\/div>\n<\/li>\n<li>\n<div> \/ \/ Print<\/div>\n<\/li>\n<li>\n<div> \/ \/ Radio<\/div>\n<\/li>\n<li>\n<div> \/ \/ Display<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<div> \/ \/<\/div>\n<\/li>\n<li>\n<div> <span style=\"font-style:italic\">Grandparents<\/span><\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Advertising<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Print<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Radio<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Display<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/03\/panini-calciatori-nonno.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/03\/panini-calciatori-nonno-radio-play.jpg\" alt=\"\"><\/p>\n<ul>\n<li>\n<div> \/ \/ <span style=\"font-style:italic\">Other Promo<\/span><\/div>\n<\/li>\n<li>\n<div> \/ \/ Digital <\/div>\n<\/li>\n<li>\n<div> \/ \/ Display<\/div>\n<\/li>\n<li>\n<div> \/ \/ Social<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<div> \/ \/<\/div>\n<\/li>\n<li>\n<div> <span style=\"font-style:italic\">Other Promo<\/span><\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Digital<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Display<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Social<\/div>\n<\/li>\n<\/ul>\n<p><video src=\"\/wp-content\/uploads\/2025\/03\/FIGURINE_PANINI_SCATOLA100_BUSTINE_5SEC_EDICOLA.mp4\" poster=\"\/wp-content\/uploads\/2025\/03\/panini-calciatori-bustine-video.jpg\"><\/video><br \/>\n<video src=\"\/wp-content\/uploads\/2025\/03\/FIGURINE_PANINI_SCUOLA_5SEC_EDICOLA.mp4\" poster=\"\/wp-content\/uploads\/2025\/03\/panini-calciatori-scuola-video.jpg\"><\/video><br \/>\n<video src=\"\/wp-content\/uploads\/2025\/03\/FIGURINE_PANINI_PREFERENZE_PRODOTTI_5SEC_EDICOLA.mp4\" poster=\"\/wp-content\/uploads\/2025\/03\/panini-calciatori-preferenze-video.jpg\"><\/video><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/miniatura-05-molino_rossetto-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/toucheadv.it\/en\/molino-rossetto-case\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/miniatura-06-antartica-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/toucheadv.it\/en\/molino-rossetto-case\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/miniatura-01-sosushi-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/toucheadv.it\/en\/sosushi-case-study\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/miniatura-03-elevah-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/toucheadv.it\/en\/molino-rossetto-case\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/miniatura-02-cochlear-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/toucheadv.it\/en\/molino-rossetto-case\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/miniatura-06-back_home-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"\/\"><\/a><\/p>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- 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ps-works-progetto\",\"content\":\"Project:\",\"text_align\":\"center\",\"title_color\":\"primary\",\"title_element\":\"div\",\"title_style\":\"h1\"}},{\"type\":\"headline\",\"props\":{\"class\":\"ps-works-progetto\",\"content\":\"\n\n<p><span class=\\\"uk-text-italic\\\"> Calciatori Panini has always been the sticker album:<\\\/span><\\\/p>\\n<span style=\\\"font-size: 40px; line-height: 20px;\\\">\\u2022<\\\/span><span class=\\\"uk-text-bolder uk-text-italic\\\"> engaging:<\\\/span> <span class=\\\"uk-text-italic\\\">it allows you to experience the same emotions as playing football;<\\\/span><br \\\/><span style=\\\"font-size: 40px; line-height: 20px;\\\">\\u2022<\\\/span><span class=\\\"uk-text-bolder uk-text-italic\\\"> reliable:<\\\/span> <span class=\\\"uk-text-italic\\\"> reference resource, full of details and trivia about the world of 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