{"id":2417,"date":"2024-12-05T17:15:54","date_gmt":"2024-12-05T16:15:54","guid":{"rendered":"https:\/\/www.pursang.group\/wip\/touche\/antarctica-houses\/"},"modified":"2025-05-27T18:21:30","modified_gmt":"2025-05-27T16:21:30","slug":"antarctica-case","status":"publish","type":"page","link":"https:\/\/toucheadv.it\/en\/antarctica-case\/","title":{"rendered":"Antarctica Case"},"content":{"rendered":"<h1>An effective defense<br \/>\nagainst the cold<br \/>\n<\/h1>\n<h2>Advertising \/ In-Store <br \/>Brand Design \/ Look Book \/ E-Commerce \/ Social<\/h2>\n<h1>An effective defense<br \/>\nagainst the cold<br \/>\n<\/h1>\n<h2>Advertising \/ In-Store <br \/>Brand Design \/ Look Book \/ E-Commerce \/ Social<\/h2>\n<div>Project:<\/div>\n<div>\n<p><span>When the wind howls fiercely, the rain and snow overwhelm you,<br \/>and the cold bites, you feel defenseless.<\/span><\/p>\n<\/div>\n<div><span>Antartica is the new collection of parkas that wraps you up and protects you,<br \/>making you invulnerable even to the harshest weather conditions.<\/span><\/div>\n<div>INSIGHT: <span class=\"uk-text-bolder\">IF THE COLD IS INTENSE, it\u2019s as if you\u2019re under attack.<\/span><\/div>\n<div>Project:<\/div>\n<div><span>When the wind howls fiercely, the rain and snow overwhelm you, and the cold bites, you feel defenseless.<\/span><\/div>\n<div><span>Antartica is the new collection of parkas that wraps you up and protects you, making you invulnerable even to the harshest weather conditions.<\/span><\/div>\n<div>INSIGHT: <span class=\"uk-text-bolder\">IF THE COLD IS INTENSE, it\u2019s as if you\u2019re under attack.<\/span><\/div>\n<ul>\n<li>\n<div> \/ \/ Advertising <\/div>\n<\/li>\n<li>\n<div> \/ \/ In-Store<\/div>\n<\/li>\n<li>\n<div> \/ \/ Window Display Campaign<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Advertising<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>In-Store<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Window Display Campaign<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/antartica-adv.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/antartica-street.jpg\" alt=\"\"><\/p>\n<ul>\n<li>\n<div> \/ \/ Brand Design <\/div>\n<\/li>\n<li>\n<div> \/ \/ Look Book<\/div>\n<\/li>\n<li>\n<div> \/ \/ Company Profile<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Brand Design<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Look Book<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Company Profile<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/antartica-layout.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/antartica-layout2.jpg\" alt=\"\"><\/p>\n<ul>\n<li>\n<div> \/ \/ Website <\/div>\n<\/li>\n<li>\n<div> \/ \/ E-Commerce<\/div>\n<\/li>\n<li>\n<div> \/ \/ Website <\/div>\n<\/li>\n<li>\n<div> \/ \/ E-Commerce<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Website<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>E-Commerce<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Website<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>E-Commerce<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/antartica-website.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/antartica-website2.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/antartica-website3.jpg\" alt=\"\"><\/p>\n<ul>\n<li>\n<div> \/ \/ Social Media Strategy <\/div>\n<\/li>\n<li>\n<div> \/ \/ Social Content Design<\/div>\n<\/li>\n<li>\n<div> \/ \/ Social Ads<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Social Media Strategy<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Social Content Design<\/div>\n<\/li>\n<li>\n<div>\/ \/<\/div>\n<\/li>\n<li>\n<div>Social Ads<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/antartica-social.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2025\/02\/antartica-social2.jpg\" alt=\"\"><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2024\/12\/miniatura-01-sosushi-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/www.pursang.group\/wip\/touche\/en\/sosushi-case-study\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2024\/12\/miniatura-02-cochlear-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/www.pursang.group\/wip\/touche\/en\/cochlear-case\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2024\/12\/miniatura-03-elevah-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/www.pursang.group\/wip\/touche\/en\/elevah-pharaoh-case\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2024\/12\/miniatura-04-panini-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/www.pursang.group\/wip\/touche\/en\/panini-calciatori-case-study\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2024\/12\/miniatura-05-molino_rossetto-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/www.pursang.group\/wip\/touche\/en\/molino-rossetto-case\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wip\/touche\/wp-content\/uploads\/2024\/12\/miniatura-06-back_home-touche.jpg\" alt=\"\"><\/p>\n<p><a href=\"\/\"><\/a><\/p>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- 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ps-works-progetto\",\"content\":\"Project:\",\"text_align\":\"center\",\"title_color\":\"primary\",\"title_element\":\"div\",\"title_style\":\"h1\"}},{\"type\":\"headline\",\"props\":{\"class\":\"ps-works-progetto\",\"content\":\"\n\n<p><span>When the wind howls fiercely, the rain and snow overwhelm you,<br \\\/>and the cold bites, you feel defenseless.<\\\/span><\\\/p>\",\"margin_remove_top\":false,\"text_align\":\"center\",\"title_color\":\"primary\",\"title_element\":\"div\",\"title_style\":\"h2\"}},{\"type\":\"headline\",\"props\":{\"class\":\"ps-works-progetto\",\"content\":\"<span>Antartica is the new collection of parkas that wraps you up and protects you,<br \\\/>making you invulnerable even to the harshest weather conditions.<\\\/span>\",\"text_align\":\"center\",\"title_color\":\"primary\",\"title_element\":\"div\",\"title_style\":\"h2\"}},{\"type\":\"headline\",\"props\":{\"class\":\"uk-text-italic\",\"content\":\"INSIGHT: <span class=\\\"uk-text-bolder\\\">IF THE COLD IS 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