CALCIATORI PANINI
Advertising / Print / Tv / Radio
Digital / Display
CALCIATORI PANINI
Advertising / Print / Tv / Radio
Digital / Display
Project:
Calciatori Panini has always been the iconic sticker album:
• immersive: it allows fans to experience the same excitement as real football;• authoritative: the go-to reference, rich in football information and trivia.
The challenge was addressing four different audiences (children, adults, mothers, and grandparents), each with unique sensitivities and language preferences.
Our winning communication strategy involved creating
four distinct campaigns across various media channels.
four distinct campaigns across various media channels.
Project:
Calciatori Panini has always been the iconic sticker album:
• immersive: it allows fans to experience the same excitement as real football;• authoritative: the go-to reference, rich in football information and trivia.
The challenge was addressing four different audiences (children, adults, mothers, and grandparents), each with unique sensitivities and language preferences.
Our winning communication strategy involved creating four distinct campaigns across various media channels.
/ / Child Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ / Child Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ / Child Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ / Child Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ / Child Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ / Child Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ /
Child Audience
/ /
Advertising
/ /
Print
/ /
Tv
/ /
Display
/ /
Child Audience
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Advertising
/ /
Print
/ /
Tv
/ /
Display
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Child Audience
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Advertising
/ /
Print
/ /
Tv
/ /
Display
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Child Audience
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Advertising
/ /
Print
/ /
Tv
/ /
Display
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Child Audience
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Advertising
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Print
/ /
Tv
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Display
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Child Audience
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Advertising
/ /
Print
/ /
Tv
/ /
Display
/ / Adult Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ / Adult Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ / Adult Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ / Adult Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ / Adult Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ / Adult Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ /
Adult Audience
/ /
Advertising
/ /
Print
/ /
Tv
/ /
Display
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Adult Audience
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Advertising
/ /
Print
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Tv
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Display
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Adult Audience
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Advertising
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Print
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Tv
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Display
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Adult Audience
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Advertising
/ /
Print
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Tv
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Display
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Adult Audience
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Advertising
/ /
Print
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Tv
/ /
Display
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Adult Audience
/ /
Advertising
/ /
Print
/ /
Tv
/ /
Display
/ / Moms
/ / Advertising
/ / Print
/ / Display
/ / Moms
/ / Advertising
/ / Print
/ / Display
/ / Moms
/ / Advertising
/ / Print
/ / Display
/ / Moms
/ / Advertising
/ / Print
/ / Display
/ / Moms
/ / Advertising
/ / Print
/ / Display
/ / Moms
/ / Advertising
/ / Print
/ / Display
/ /
Moms
/ /
Advertising
/ /
Print
/ /
Display
/ /
Moms
/ /
Advertising
/ /
Print
/ /
Display
/ /
Moms
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Advertising
/ /
Print
/ /
Display
/ /
Moms
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Advertising
/ /
Print
/ /
Display
/ /
Moms
/ /
Advertising
/ /
Print
/ /
Display
/ /
Moms
/ /
Advertising
/ /
Print
/ /
Display
/ / Grandparents
/ / Advertising
/ / Print
/ / Radio
/ / Display
/ / Grandparents
/ / Advertising
/ / Print
/ / Radio
/ / Display
/ / Grandparents
/ / Advertising
/ / Print
/ / Radio
/ / Display
/ / Grandparents
/ / Advertising
/ / Print
/ / Radio
/ / Display
/ / Grandparents
/ / Advertising
/ / Print
/ / Radio
/ / Display
/ / Grandparents
/ / Advertising
/ / Print
/ / Radio
/ / Display
/ /
Grandparents
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Advertising
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Print
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Radio
/ /
Display
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Grandparents
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Advertising
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Print
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Radio
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Display
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Grandparents
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Advertising
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Print
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Radio
/ /
Display
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Grandparents
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Advertising
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Print
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Radio
/ /
Display
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Grandparents
/ /
Advertising
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Print
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Radio
/ /
Display
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Grandparents
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Advertising
/ /
Print
/ /
Radio
/ /
Display
/ / Other Promo
/ / Digital
/ / Display
/ / Social
/ / Other Promo
/ / Digital
/ / Display
/ / Social
/ / Other Promo
/ / Digital
/ / Display
/ / Social
/ / Other Promo
/ / Digital
/ / Display
/ / Social
/ / Other Promo
/ / Digital
/ / Display
/ / Social
/ / Other Promo
/ / Digital
/ / Display
/ / Social
/ /
Other Promo
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Digital
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Display
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Social
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Other Promo
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Digital
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Display
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Social
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Other Promo
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Digital
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Display
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Social
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Other Promo
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Digital
/ /
Display
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Social
/ /
Other Promo
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Digital
/ /
Display
/ /
Social
/ /
Other Promo
/ /
Digital
/ /
Display
/ /
Social
