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© Touché | All Rights reserved

DUREX

Design / Packaging
Unconventional

DUREX

Design / Packaging
Unconventional

Project:
The Play Ultra, Durex’s vibrating ring, was only available in pharmacies
in a rather anonymous rectangular packaging.
For the launch in the retail sector, we were asked to create eye-catching packaging.
We proposed several vibration-themed ideas, and the one ultimately chosen represents the male and female symbols, emphasizing mutual pleasure.
Project:
The Play Ultra, Durex’s vibrating ring, was only available in pharmacies in a rather anonymous rectangular packaging.
For the launch in the retail sector, we were asked to create eye-catching packaging.
We proposed several vibration-themed ideas, and the one ultimately chosen represents the male and female symbols, emphasizing mutual pleasure.
/ / Design
/ / Packaging
/ /
Design
/ /
Packaging
/ / Unconventional
/ /
Unconventional