Skip to main content
© Touché | All Rights reserved
© Touché | All Rights reserved

Four distinct audiences,
one shared passion

Advertising / Print / Tv / Radio
Digital / Display

4 distinct audiences,
one shared passion

Advertising / Print / Tv / Radio
Digital / Display

Project:

Calciatori Panini has always been the sticker album:

engaging: it allows you to experience the same emotions as playing football;
reliable: reference resource, full of details and trivia about the world of football.
The challenge was to address four different audiences (children, adults, moms, and grandparents), each with unique approaches and languages.
The communication strategy that allowed us to win the pitch among various agencies was to develop four dedicated campaigns, tailored to different media.
Project:

Calciatori Panini has always been the sticker album:

engaging: it allows you to experience the same emotions as playing football;
reliable: reference resource, full of details and trivia about the world of football.
The challenge was to address four different audiences (children, adults, moms, and grandparents), each with unique approaches and languages.
The communication strategy that allowed us to win the pitch among various agencies was to develop four dedicated campaigns, tailored to different media.
/ / Child Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ /
Child Audience
/ /
Advertising
/ /
Print
/ /
Tv
/ /
Display
/ / Adult Audience
/ / Advertising
/ / Print
/ / Tv
/ / Display
/ /
Adult Audience
/ /
Advertising
/ /
Print
/ /
Tv
/ /
Display
/ / Moms
/ / Advertising
/ / Print
/ / Display
/ /
Moms
/ /
Advertising
/ /
Print
/ /
Display
/ / Grandparents
/ / Advertising
/ / Print
/ / Radio
/ / Display
/ /
Grandparents
/ /
Advertising
/ /
Print
/ /
Radio
/ /
Display
/ / Other Promo
/ / Digital
/ / Display
/ / Social
/ /
Other Promo
/ /
Digital
/ /
Display
/ /
Social